The baseline this scorecard reports against
£35 average annual spend per customer, against a £480 realistic category benchmark — 7.3% of wallet share captured at the start of the engagement. (Full diagnostic in Intelligence → Competitive & Category Benchmarking.)
+6–12%
modeled lift in abandoned-basket conversion vs. single-variant
+10–18%
modeled repeat-purchase rate lift in the Active Mid-Tier segment
+15–25%
modeled year-on-year growth in the Champions cohort size
+14–25%
modeled average LTV growth across every non-Champions segment