A performance nutrition brand's partnership programme for a race-tour partner: the same four-email arc, compressed or run in full depending on how much runway exists before each event.
| Event | Runway | Recommended Sends |
|---|---|---|
| Event A | ~3–4 wks | Condensed: Prepare + Recover (Educate folded into send 1). 2–3 emails. |
| Event B | ~5 wks | Near-full: Educate → Prepare → Recover. 3 emails. |
| Event C | ~7 wks | Full arc: Educate → Routine → Prepare → Recover. 4 emails. |
| Event D | ~8 wks | Full arc: Educate → Routine → Prepare → Recover. 4 emails. |