Working example — Competitive & Category Benchmarking (second example)

All five biases, one competitor comparison, at a glance.

The wallet-share benchmark measures against category-wide spend. This measures the same heritage footwear brand against the strongest named competitor on each individual psychological lever — a positioning benchmark, not a financial one.

Bias	This brand	Category best	Gap

Same underlying audit as the Bias Audit Explorer — presented here as a single competitive snapshot rather than a one-at-a-time deep dive, for when the question is "how do we stack up" rather than "why."